 |
Early Commitment Drives the Win
|
At SM&A, our structured approach to proposal management emphasizes early strategy development and planning, to reduce proposal risk and maximize the use of limited resources and time.
Typical proposal activity and staffing profiles are marked by periods of pandemonium and high stress, as teams work to meet aggressive deadlines. These teams proceed in an unstructured "draft-review-draft" process that compromises quality and impedes the proactive, strategy-driven process necessary for success.
In comparison, SM&A-led teams have developed and decomposed key elements of the win strategy early in the proposal process. The teams deploy the strategy leveraging the strength of the organization, communications, and structured processes to develop a unified and consistent proposal by final RFP release. This approach produces a customer-ready proposal for red team review that can be polished by a core team to submittal. With the same or less resources, our proposal management approach is proven to dramatically increase your probability of winning.
|
|
|
|
SM&A's Keys to Winning
|
» Establish The Win Strategy Early
|
Early development of the win strategy allows ample time to implement the proper marketing/communications plan and business development strategies to shape the RFP.
|
» Design First, Then Build
|
When the solution is defined early, proposal development is a straight-forward process. Our services drive early development of technical, management, and program baselines.
|
» Deliver A Proposal, Not A Technical Report
|
Proposals are selling documents 100% compliant with the customers' instructions. We provide supported 'why us' data while offering what they want, not what is available.
|
» Use Facts As The Foundation
|
Claims made in a proposal are believed only when supported by quantitative data. Numbers and graphics are used to substantiate the features and benefits proposed.
|
» Drive To Be Compliant, Consistent and Compelling
|
Proposals are scored, not read. We mandate full compliance while building a consistent and compelling proposal.
|
| + To see our past projects, click here |
| + To contact SM&A please click here |
