Program Planning and Controls

How do I balance risk across cost/schedule/technical?

Dick Eassom Q&A

A resource loaded IMS integrated with the EVMS and Risk Register are key elements of an effective PP&C system that provides early warning to issues and insights into the drivers of the cost/schedule/technical trends.

Technical Management and Engineering Services

How do I improve my preparation for milestone reviews?

Dick Eassom Q&A

The stress and cost of preparing for milestone reviews persists to this day in spite of numerous improvements in processes and execution discipline. Modern techniques have fundamentally changed design and development methods. These techniques can result in artifacts needed for customer milestone reviews as contemporaneous products of the design process.

Program Planning and Controls

What is the cost of not having cost/integrated PP&C skills for my program?

Dick Eassom Q&A

Environments that implement cost and schedule as separate functions in the organization create stovepipes resulting in rework, extended hours for staff, and late CDRLs. In these environments, more time is spent reconciling data rather than analyzing information. Program Planning & Control (PP&C) organizations with integrated cost/schedule capabilities can operate as much as 30% more efficiently.

Earned Value Management Systems

How can I improve the utility of my IMS/EVMS data?

Dick Eassom Q&A

You know your system is working when the project team and management use the information to make both day-to-day, and milestone decisions, not just keep score. Successful program planning and controls integrates cost and schedule principles with technical and other product components. Getting the level of detail right is one of the biggest challenge to effectively implementing IMS/EVMS for decision …

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How can a division of a major A&D contractor implement true long-term strategy beyond bottoms-up, product-line driven 5-year planning?

Dick Eassom Q&A

Dynamics around budgets, conflicts/threats, and competitors make long-term strategy development more challenging than ever. Segmentation offers a useful way to think about the distinct parts of a business—not necessarily based on products or customers, but on attributes such as nature of responsibility, frequency of competition, and technology domain. Long-term strategies appropriate for each of the segments that the division participates …

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What is the best strategy for managing an underperforming business unit?

Dick Eassom Q&A

Competitive and market pressures are changing the economics of historically strong businesses. Our approach is to determine root causes of underperformance by comparing the current business to customer needs and competitors’ behaviors. Insights into misalignment with market demands will lead to options for change—for example, business model transformation, targeted investment in product development, cost reduction initiatives, etc. Conditions for business …

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How can an incumbent platform manufacturer protect its market segment from new entrants?

Dick Eassom Q&A

The government’s recent emphasis on competition creates an increased threat to company franchises and ability to leverage platform incumbency. An effective way to protect markets is to anticipate competitors’ approaches and then design counter-strategies. We apply our structured choices methodology for win strategy development to evaluate and reverse engineer likely baseline strategies for each competitor, and alternatives. We then compare …

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How can a commercial aviation products manufacturer prioritize strategic growth areas?

Dick Eassom Q&A

Often excitement is created by a technical breakthrough or news about growth in another company’s business, but these alone do not warrant strategic moves. However, sustainable growth platforms are developed with an integrated outside-in (areas of external demand) and inside-out (areas of distinctive company assets and capabilities) analysis. We characterize market opportunity areas based on trends in end-user needs, technology …

Capture Support and Proposal Development

How can a Tier 1 contractor quickly respond to an unfavorable change to an RFP performance specification?

Dick Eassom Q&A

Unfavorable RFP changes are most troubling because they indicate a disconnect with the customer. If there are RFP changes, it is important to conduct a fast cycle assessment of possible competitive strategies. Develop new alternatives and assess impact of customer changes and anticipated competitor responses to determine the strongest strategy based on evolving conditions. Tactical moves are then determined based …

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Should I bring my commercial offerings to the government market?

Dick Eassom Q&A

Regulation and process have made the government customer historically unattractive to commercial companies. Partnerships with traditional government contractors is one way to navigate the system, and new government efforts to reach out to innovative commercial firms might further facilitate adoption of commercial offerings. There are also occasional opportunities when the government may prefer a commercial offering because it offers better …

Capture Support and Proposal Development

Is there a sweet spot for my capabilities beyond my current market?

Dick Eassom Q&A

The technology-push approach of finding new applications for existing products and capabilities is extraordinarily difficult. Consider a market-pull perspective by conducting research and working with marketplace incumbents to characterize particular segments and the outstanding unmet needs. This allows you work backwards to identify relevant capabilities to address market needs.

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Am I ready to address an adjacent market?

Dick Eassom Q&A

There are a number of dimensions to successful enter into adjacent markets. From a demand/supply perspective, these include a good understanding of opportunity areas and having the ability to create and sell the right products for the adjacent markets. To be successful in adjacent markets a new business model is usually required, which is often the most challenging part for …

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What additional value do I have to offer for my customer to buy above the lowest price?

Dick Eassom Q&A

There is value beyond the terms of the deal reflected in the price. A useful way to think about value is a framework of innovation that includes program infrastructure, product or service offering and customer experience. There can be opportunities within each to create a robust system of value for a customer by linking value creation across these innovation types.

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How do I assess the strategic value of a program to my competitors?

Dick Eassom Q&A

Assessing strategic value requires a multi-faceted approach including examining recent bidding behavior within similar focused market areas, understanding the increase in expected value of future opportunities that a win will provide the competitor, and monitoring artifacts that illustrate the competitor’s desire to win. Strategic value can be quantitatively estimated using tools such Real Options analysis commonly used in commercial pricing …

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How do I deal with the uncertainties in my pricing strategy?

Dick Eassom Q&A

Analytical methods can be used to better understand, decompose, and measure uncertainties applicable to pricing strategy. Different types of procurements, ranging from commodities bought by the item to major systems development, are driven by different types of uncertainties. Understanding these and having the tools to analyze them are critical to developing a robust pricing strategy.

Capture Support and Proposal Development

What can I do to better defend my customer’s award decision during a protest?

Dick Eassom Q&A

It is too late once a protest has been filed. Helping your customer defend an award decision is best done before the final RFP is ever released—by helping your customer define clear requirements and evaluation criteria. Proposals should be prepared with the evidence needed for a defensible award decision.

Capture Support and Proposal Development

How do I understand why I really lost?

Dick Eassom Q&A

Getting “on the record” or “off the record” feedback is insufficient in understanding losses. Understanding losses requires understanding alignment against customer needs, assessing competitive insight, and reviewing strategic execution through an unbiased perspective.

Capture Support and Proposal Development

How do I right size my internal capabilities?

Dick Eassom Q&A

Partnering with trusted providers can help minimize fixed costs, retain critical organic capabilities, and meet surge and specialized needs. It is vital that the decisions on which roles to outsource are aligned with your company’s culture and intended market strategy.

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How do I know when I need to change my strategy to win?

Dick Eassom Q&A

Effective strategies anticipate surprises from customers and competitors. Responding to these surprises requires a strategy that monitors specific signposts and that you can test during the pursuit, and that can evolve.

Capture Support and Proposal Development

How do I achieve real organizational learning in the proposal environment?

Dick Eassom Q&A

Though typical practice in industry, lessons learned conducted on major competitive losses have largely failed to result in enduring systemic learning. Findings are often limited to unique external or internal conditions that make it difficult to transcend from experiential to pedagogic knowledge needed for organizational learning. A capability-centric perspective to learning overcomes the limitations of these traditional approaches.

Capture Support and Proposal Development

How do I get the right insight into my customer’s source selection?

Dick Eassom Q&A

Most companies fall into a trap of perceiving their customers from a single lens, and discounting contrary evidence or opinions. A rigorous analytical, fact-based approach can be applied to gaining unique insights and testing those insights during a competition.

Capture Support and Proposal Development

How do I increase my capacity to bid with reducing budget?

Dick Eassom Q&A

Tailoring internal processes to match the pursuit is essential in increasing bid capacity, but insufficient to compete effectively. Firms must also have a clear understanding of the balance between maximizing the probability of win on individual bids and total value of programs pursed to achieve the target return on investment (ROI) for your business.

Capture Support and Proposal Development

How can I control my B&P costs with slipping RFP schedules?

Dick Eassom Q&A

Make effective decisions on what not to do as much as a focusing on what to do. Efficient management of Bid & Proposal (B&P) funds is about having clear investment criteria across the entire portfolio of pursuits and spending smartly on each pursuit.