Roadmaps to “Jump Start” Your Revenue Growth
The compression of the federal market requires that contractors expand into adjacent markets. However, identifying attainable opportunities, which meet your corporate goals, is a complex, time-consuming task. Effective market assessments include analysis of addressable budgets, spending, customers, competitors, and market dynamics. Unfortunately, corporate stakeholders expect short term results while internal resources are at a premium.
Market Assessments have been a cornerstone offering within SMA’s Management Consulting practice for over 15 years and we have continually improved our processes. The result is an executable growth strategy which is both attractive to your stakeholders and achievable for your sales and business development organization.
Our Market Assessments are 100% tailored to your current capabilities, financial thresholds, growth goals and risk profile. Equally important, we maintain an independent stance, unbiased by corporate dynamics, to develop the most effective revenue growth path into your adjacent markets. Whether you are looking for growth via a new technology, customer or domain, we have the expertise and demonstrated client successes to jump start your revenue growth.
SMA Market Assessment projects by customer and market
Our Market Assessment process high-level framework
Note that each project is customized for the your specific needs. Typically a market assessment takes 6–8 weeks with interim milestones and informal “tag-ups” to ensure that the project is on target. We provide all our sources, assumptions, and findings in Microsoft PowerPoint. Clients typically engage us repeatedly for market assessments based on our ability to cost-effectively identify growth strategies.