The government’s recent emphasis on competition creates an increased threat to company franchises and ability to leverage platform incumbency. An effective way to protect markets is to anticipate competitors’ approaches and then design counter-strategies. We apply our structured choices methodology for win strategy development to evaluate and reverse engineer likely baseline strategies for each competitor, and alternatives. We then compare the findings from this evaluation to observed market moves of each competitor and identify predictive indicators of how competitor strategies may unfold or evolve over time in the market segment. Competitive responses can be designed accordingly to preserve market position while maintaining favorable economics.