Proposal Training
We originally developed our proposal development curriculum for our internal training courses, which we use to orient and train our new associates to our SMA proposal development process. We continuously update our training courses to remain current with acquisition trends. For decades, we have successfully trained over 500 associates with these courses, regardless of their client delivery specialty. We therefore used a subset of this material to develop a 16-hour course, delivered as two days onsite at your work location, or four 4-hour modules delivered virtually, suitable for introducing our clients to our proposal development process, which instantiates ‘best practice’ as defined by the Association of Proposal Management Professionals (APMP®). We only charge for our instructors’ time, not on a per attendee per day basis, resulting in a big saving to you compared to our competitors. The syllabus below maps to the SMA Way™, our proven proposal development process, that will show you how to create winning proposal content:
Day 1 AM / Module A
- Overview
- Win strategy, win themes, and discriminators
- RFP analysis (bursting RFP)
- Annotated Outline, part 1
Day 1 PM / Module B
- Annotated Outline, part 2
- Proposal kick-off
- Module Specifications (Mod Specs) and Story Maps
- Story conferences
Day 2 AM / Module C
- Annotated Mockups (AMUs)
- Proposal graphics
- Pink Team review
- Writing proposal text, part 1
Day 1 PM / Module D
- Writing proposal text, part 2
- Red Team review:
- Final proposal production
- Post submission: Evaluation Notice (EN) responses, orals presentations, and protests
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