Competitive Position Analysis

Campaign strategies, the intermediate level of strategy between corporate/business unit strategy and capture, are the pivotal aspect of winning in specific market areas. When executed effectively, they operationalize strategy for execution by business development professionals at all organizational levels, becoming the platform for creating new opportunities and coherently exploiting competitive advantages to contest for or defend leadership positions in the marketplace.

Our approach combines a bottom-up analysis and synthesis of specific opportunities with a comprehensive view of your applicable markets guided by insights into competitive dynamics and customer needs. A campaign plan has three elements:

1. Assessment of market franchise,
2. Potential, competitive positioning analysis, and
3. Pipeline evaluation.

Well-planned and executed campaign strategies can lead to enduring market franchises—a position of competitive advantage in specific markets resulting from a portfolio of strategically related programs that create barriers to entry over long periods. While market franchises are aspirational for many companies, it is something that successful companies routinely do.

Our approach is designed to help you achieve this level of success. Examples of widely recognized franchises where SMA played a pivotal role in securing multiple competitive programs and positioning clients for noncompetitive extensions include the AEGIS shipboard integrated fire control system, civil data relay satellites, theater tactical airlift platforms, HALE UAV ISR systems, land- and sea-based prompt global strike capabilities, and manned strike fighters. Here is an example of a competitive landscape program opportunities map: