Pipeline Analysis
After identifying a portfolio of programs that can help create a market franchise and your competitive positioning program-by-program, we evaluate each opportunity using agreed-upon criteria. Here is an example of a pipeline analysis:
We synthesize an initial point of view regarding the investments necessary to pursue a set of pipeline opportunities in your product markets. The analysis includes consideration of your current position, critical technology needs, availability and suitability of potential partners, potential inorganic growth choices (e.g., possible acquisition targets), access to your technologies, and other future investment considerations to ensure campaign strategy success.
We conduct a working session with you to assess and compare possible campaign strategies, confirm the validity of high potential approaches, and determine the key barriers to success. Drawing on research findings and working session discussion, we make strategy and investment recommendations for the pursuit of specific product opportunities, as well as help you develop a consensus view of the pipeline and a framework for managing the pipeline to guide investment decisions and capture activities.
As part of our deliverables for this solution, we provide a management framework to prioritize and manage your pipeline, as shown in the example below:
Campaign Solutions and Books
Market Arena Assessment
Analyze and quantify customer funding and priorities in your markets
Market Franchise Map
Well-planned and executed campaign strategies can lead to enduring market franchises
Competitive Position
Understand your position on defending or contesting for market leadership