Win Strategy: Making Winning Choices™
A Win Strategy Must Be Dynamic and Data-Driven
Winning proposals aren't built on guesses. They're developed through deliberate, analytical processes that test choices against facts. A good approach will produce robust and actionable decisions on the most important issues.
A successful Win Strategy must:
- Reflect a deep understanding of the customer,
- Evolve with the competitive environment,
- And be revisited continuously throughout the capture and proposal lifecycle.
The U.S. federal market is becoming increasingly competitive and agencies face rising uncertainty over requirements, funding, and stakeholder alignment. Your strategy must be more than just good. It must be flexible and resilient.
Outdated Approaches Are Holding Industry Back
Today, many in the industry still rely on outdated, static approaches to developing win strategies for government competitions. These traditional methods often lead to ineffective strategies that:
- Aren't based on authentic choices grounded in evidence,
- Collapse due to poor internal consensus, and
- Fail to respond to evolving customer desires or competitive moves.
The root issue is a lack of context. Without a formal, logical framework, a win strategy is just a static checklist.
Making Winning Choices™: Our Proven Methodology
Making Winning Choices™ is SMA: The Program Lifecycle Company’s strategic methodology for developing winning proposals. It is built on decades of success in federal capture and proposal management. This team-based approach avoids protracted decision-making while remaining transparent, repeatable, and adaptable.
We will provide you with the structure and clarity needed to create a win strategy that stands up to scrutiny and changes in RFP requirements. It works by asking critical questions, requiring clear, evidence-based answers, and forcing real decisions and trade-offs.
The Four Pillars of Making Winning Choices™
- 1The technical offering
- 2The enterprise offering
- 3The program approach
- 4The pricing and contract terms
When these four areas are addressed with clarity, logic, and alignment, the result is a Win Strategy that is:
