The SMA Way: A Style Guide for Proposal Writers

From SMA’s Program Lifecycle Body of Knowledge series…

Written by Dick Eassom, CF APMP Fellow, this book is a reference for all who are tasked to write or contribute to the development of proposals to win more business for their company. It will show you how to structure your response, how to create graphics that help to tell your story, and how to write easy to evaluate text. It also provides design considerations for proposal templates that are both compliant with customer requirements and help to promote your brand.