Price-to-Win Re-examined

SMA presents a re-evaluation of price-to-win (PTW) and other similar methodologies traditionally used in pricing strategy. Today’s competitive environment is an order of magnitude more complex than when the traditional approaches were matured and are no longer adequate.  This presentation describes SMA’s point of view on a modern approach to pricing strategy for competitive procurements, and how to avoid the next strategic surprise!

You can download the presentation here: Price-to-Win Re-examined (231 downloads)

To learn more about our Competitive Assessment and Price-to-Win (CA/PTW) services, contact us:

You can also take our free, 11-point CA/PTW Assessment to see how your internal capability ranks against best practice!

Published on February 26, 2021 by

Dick Eassom, CF APMP Fellow