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A journey from transparency to truth to trust:
TOD Pro® as the operating system for the modern firm
by Ajay K. Patel
This book, published by TOD Pro®, is about the incredible journey that SMA took to challenge the core assumptions of our business operations and reinvent the concept of a professional services firm. Many of the choices we made deliberately broke traditional beliefs. We redefined the “theory of our business” and rebuilt it on the principles of transparency, responsiveness, and inclusiveness. We abandoned old ways of doing things, introduced innovations in our business practices, and created a technology platform named TOD Pro® that became the operating system of our company.