Our Books

SMA is proud to release our Program Lifecycle Body of Knowledge series, distilling over 40 years of proposal and program support excellence into easy-to-read references. Our books are also available as ebooks on Zinio.
Improving Sales and Revenue Forecasts in Uncertain Markets

Improving Sales and Revenue Forecasts in Uncertain Markets: A New Expected Value Approach

This book provides the guidance and templates you need to better manage the sales pipeline and more accurately forecast revenues.
Managing the Capture of New Business

Managing the Capture of New Business

A guide to the winning process for the world’s largest program from the SMA Program Lifecycle Body of Knowledge series
Reinventing the Professional Services Firm

Reinventing the Professional Services Firm

We challenged the core assumptions of our business operations and reinvented the concept of a professional services firm.
Essential Guide to Program Architecture

The Essential Guide to Program Architecture

From our Program Lifecycle Body of Knowledge series, a structured guide to developing the program architecture early in the proposal process
Essential Guide to Proposal Development

The Essential Guide to Proposal Development

From our Program Lifecycle Body of Knowledge series, a guide to using the SMA process to create winning proposals
The Essential Principles of Baselining Solutions for Proposals

The Essential Principles of Baselining Solutions for Proposals

This guide defines the nine principles essential to successful solution baseline development, a critical step to delivering a winning proposal
Essential Principles of Winning Proposals

The Essential Principles of Winning Proposals

From our Program Lifecycle Body of Knowledge series, nine principles of developing winning proposals that have passed the test of time
SMA Competitive Index for Federal Contractors

The SMA Competitive Index for Federal Contractors, Issue 1

The index uses trusted government data and refined algorithms from over 40 years of assisting companies pursue and win government contracts.
SMA Competitive Index for Federal Contractors

The SMA Competitive Index for Federal Contractors, Issue 2, April 2024

Understand your relative ability to win new government contracts
SMA Way Style Guide for Proposal Writers

The SMA Way: A Style Guide for Proposal Writers

A reference for all who are tasked to write or contribute to the development of proposals to win more business for their company
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    Managing the Capture of New Business

    A guide to the winning process for the world’s largest program, by Frank Cappuccio
    Learn More...
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    The Essential Principles of Winning Proposals

    Nine principles of developing winning proposals that have passed the test of time
    Learn More...
  • Essential Guide to Proposal Development

    The Essential Guide to Proposal Development

    How to use the SMA Proposal Development Process to create winning proposals
    Learn More...
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    The Essential Guide to Program Architecture

    A structured approach to developing the program architecture early in the proposal process
    Learn More...
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    Reinventing the Professional Services Firm

    A journey from transparency to truth to trust: TOD Pro™ as the operating system for the modern firm
    Learn More...