Image: Sgt. Sarah Zaler, US Army Recruiting Command
December 29, 2022
Fox News recently published an opinion piece by SMA Executive Advisor, Greg Treverton, and David Sprott, from the Drucker School of Management at Claremont University. The article provides six ways that the US Army must change its recruitment strategy to overcome declining interest in military careers and appeal to Gen Zers. You can read the article on the Fox News website here:
foxnews.com/opinion/6-ways-army-can-appeal-gen-zers-recruit-more-than-few-good-men-women.
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Gregory F. Treverton stepped down as Chair of the US National Intelligence Council in 2017. He is now Professor of the Practice at Dornsife College, University of Southern California, Chair of the Global TechnoPolitics Forum, and an SMA Executive Advisor. |
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David Sprott is the Henry Y. Hwang Dean and a professor of marketing in the Peter F. Drucker and Masatoshi Ito Graduate School of Management and is on faculty at the University of St. Gallen in Switzerland. His research interests include retailing, branding, influence strategies, and marketing public policy. |
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Edited by Dick Eassom, CF APMP Fellow
Published on December 29, 2022, by SMA, Inc.