How the US Army Can Appeal to Gen Zers

Photo: US Army Recruiting Command | Sgt. Sarah Zaler

Fox News recently published an opinion piece by SMA Executive Advisor, Greg Treverton, and David Sprott, from the Drucker School of Management at Claremont University. The article provides six ways that the US Army must change its recruitment strategy to overcome declining interest in military careers and appeal to Gen Zers. You can read the article on the Fox News website here:

foxnews.com/opinion/6-ways-army-can-appeal-gen-zers-recruit-more-than-few-good-men-women.

Gregory F. Treverton was Chair of the U.S. National Intelligence Council until January 2017. He is now Professor of the Practice at Dornsife College, University of Southern California, Chair of the Global TechnoPolitics Forum, and an SMA Executive Advisor.

David Sprott is the Henry Y. Hwang Dean and a professor of marketing in the Peter F. Drucker and Masatoshi Ito Graduate School of Management and is on faculty at the University of St. Gallen in Switzerland. His research interests include retailing, branding, influence strategies, and marketing public policy.