How the US Army Can Appeal to Gen Zers

Photo: US Army Recruiting Command | Sgt. Sarah Zaler

Fox News recently published an opinion piece by SMA Executive Advisor, Greg Treverton, and David Sprott, from the Drucker School of Management at Claremont University. The article provides six ways that the US Army must change its recruitment strategy to overcome declining interest in military careers and appeal to Gen Zers. You can read the article on the Fox News website here:


Published on December 29, 2022 by

Dick Eassom, CF APMP Fellow